Timing is of the essence

11th June 2019

Timing is of the essence

Digital platforms have become one of the most valuable marketing tools in the property market over the last five years. With geographic shackles cast aside, our properties can be seen across the globe by unprecedented numbers of potential buyers with the simple click or tap of a button.

Here at Ashington Page we recognise how important it is to adapt our business practice in line with the times and utilise all tools available to us, ensuring our properties have maximum exposure to potential buyers. Whether we match a property to a buyer on our database or gain a lead through our social media and property portals – we understand that timing is of the essence when it comes to generating leads.

The First Hour

According to industry research, the first hour of a property’s listing is the most crucial for both vendors and landlords. The research highlighted that the highest proportion of interested parties resulting in a tangible lead came within the first hour of a property being listed, with 11% of all leads coming in on the first day.

When it comes to property sales, 34% of the first week sales leads are generated on day one.

Attention Grabbing

So, if most sales and rental leads arrive within the first hour or first day, what does this say about the way properties should be marketed?

Potential buyers have more search options than ever before and keeping a property at the top of the listings is becoming more of a challenge. The property market is extremely competitive with properties coming to market 24/7 so it’s important to ensure that your property listing has as much detail and eye catching insight as possible.

When you list your property with us you will benefit from our full marketing package.

Not only will your property have a detailed description written by one of our experienced property professionals, but we will create a pdf brochure which any potential buyers can save and browse at their leisure. We also include street view and bird’s eye map functionality as well as complete floor plans for all storeys of the property.

We believe that “seeing is believing” and so, we place a heavy emphasis on premium photography for all properties which have a sole agency agreement with us. We capture the beauty and potential of the property making it stand out from the crowd while accurately representing the space so that any potential buyer will know exactly what to expect.

All of our marketing activity is focused on finding the right buyer for the right property. By the time the potential buyer arrives at the property we believe they should have all the information they’ll need to create their shortlist.

Get in Touch

If you would like to speak to a member of our team about your property options or anything in this article, you can give us a call on 01494 680018 or email us. You can also find properties for sale in Beaconsfield on our website and follow us on Facebook, Twitter, Instagram and LinkedIn for all the latest updates.


image credit: Tae PY15MU